Butterfly Legal uses Alexi to deliver smarter client service.

Butterfly Legal, led by Matt Canzar, is an innovative legal practice based in British Columbia, Canada, dedicated to providing online legal advice primarily focused on civil litigation within small claims courts.

As a sole practitioner, Matt identified a significant gap in affordable legal services and sought to bridge this gap by offering streamlined online consultations. The firm’s unique approach includes pre-appointment preparation, ensuring effective, focused sessions that deliver immediate value to clients.

Butterfly Legal faced the challenge of efficiently handling legal research and quickly providing clients with actionable insights.

Matt, as a sole practitioner, did not have immediate access to a team or colleagues for brainstorming and validation, making it critical to find a reliable method to perform swift and accurate legal research independently.

The traditional model of lengthy research and manual document preparation was impractical for Butterfly Legal's clientele, often leading to delays and increased costs. Matt needed a solution to shorten the turnaround time from initial client inquiry to delivering comprehensive and clear legal advice.

Butterfly Legal adopted Alexi to act as a virtual legal assistant, significantly enhancing Matt’s capacity to conduct rapid, accurate research and analysis.

Matt describes Alexi as his virtual colleague, stating, "I summarize a client's fact pattern, identify issues, and ask Alexi for insights, allowing me to brainstorm effectively."

Alexi quickly generates detailed legal memos and insights, empowering Matt to confidently advise clients during initial meetings. This capability drastically reduces research time, allowing Matt to deliver high-quality, immediate guidance, directly addressing client needs without extensive delays or unnecessary costs.

Alexi significantly reduced the time required for case preparation and legal research, allowing Butterfly Legal to dramatically lower costs for clients.

Matt highlights the transformative effect, stating, "Alexi’s speed and efficiency have allowed me to help more people and improve access to justice dramatically."

Furthermore, Alexi’s clarity and accuracy enable Matt to explain complex legal matters in plain language, improving client understanding and satisfaction. This efficiency translates into a direct enhancement of service quality, helping Butterfly Legal build a strong reputation and effectively address the previously underserved legal needs of small claims clients.